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Cookies and analytics

TODO — placeholder

Replace before launch with the final list of cookies actually set, including PostHog session-id, any consent-flag cookies, and the Meta / Google Ads pixels (when wired). Cross-reference with the privacy policy.

What we set

  • Wizard distinct id (localStorage)

    A random UUID we use to stitch wizard events together. Contains no personal data on its own.

  • PostHog analytics

    Sets a session cookie used to measure how the wizard is used. Loaded only with consent.

  • Meta Pixel and Google Ads conversion tags

    Loaded only with consent. Used to measure paid acquisition effectiveness.